Luxembourg 2014 AIMS Workshop
Corbel, P. « Le processus de diffusion des innovations dans la nouvelle ère numérique », 5th Workshop of the AIMS Innovation Thematic Group, Luxembourg, September 2014
Abstract:
The aim of this paper is to examine how the major developments currently taking place in the digital world are influencing, or are likely to influence, the process of diffusion of innovative products and services. After a brief review of the known elements structuring the process of diffusion of innovations, we show that current developments (often summarised under the name of 'Web 2.0') contribute above all to accentuating the effects of a phenomenon known since the 1980s, that of network externalities. We analyse how this phenomenon is being reinforced before drawing out a number of implications for diffusion strategy.