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Book 2007


Corbel, P., Management stratégique des droits de la propriété intellectuelle, Paris : Gualino éditeur, coll. Mémentos LMD, May 2007, 204 p.

Summary:

Limiting the technical and legal aspects to the minimum necessary for understanding the issues and strategies at stake, this book aims to show how and why intellectual property rights can be tools at the service of a company's general strategy. Starting from the potential contributions of these rights, the author develops the different roles they can play, individually but also in combination with other resources at the service of the company's strategy. In the form of an orderly, comprehensive and accessible summary, he raises awareness of the importance of intellectual property rights, the opportunities they provide and the threats they generate.

Target readers: Students in management and engineering schools. Professionals of intellectual property rights. Consultants.

Link:

The book can be purchased by clicking on the image below.

 Lien vers ouvrageLink to the book

External resources

Gualino's website.

 

The author

This website's webmaster is Pascal Corbel, Professor of management at Université Paris-Saclay.

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Latest update
August, 13th 2022

Translation
August, 13th 2022

Page first release
September, 26th 2015

 

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